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Meet Puerto Rico kicks off new fiscal year with launch of their two-year innovation and strategic plan

SAN JUAN – Meet Puerto Rico, the organization in charge of bringing groups and conventions to the Island, kicked off its Annual Meeting presenting the vision, mission and success indicators of its 2015-2017 Global Innovation & Strategic Plan. In addition, the first Hall of Fame recipient was announced and the successes of the 2014-2015 fiscal year initiatives were reviewed.

New Two-Year Innovation & Strategic Plan
Meet Puerto Rico members had the opportunity to hear Peter Hopgood, Chairman of the Meet Puerto Rico Board of Directors and Milton Segarra, President and CEO of Meet Puerto Rico, launch the new two-year blueprint by explaining its Vision, Mission and Success Indicators.

“Our vision continues to position Puerto Rico as one of the preferred group and convention destinations of the Americas,” said Segarra. “Our mission is to be a leading Destination Marketing Organization (DMO), promoting our unique group and convention experiences, through branding, selling and services – with the goal of bringing $150 million per year of economic benefits related to meetings and conventions for Puerto Rico by the end of 2017 with a 30% increase in market share………

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